It might come to a shock to you dear reader that I am in fact a woman. (Although I highly doubt that.) And being said woman, I do something once a month that makes it possible for me to procreate. (again you would have to be daft not to know this)
Back in about fourth grade the girls were separated from the boys in my grade school and we were shown a film about the "joys" of menstruation. We were also given pamphlets (I believe) about the process which included illustrations about proper feminine hygiene items. I am old enough to have been taught about belts for maxi pads. And happy enough to report that by the time I finally met my dear Aunt Flo those belts were but a distant memory for most women.
What are the points of these random changes? Are they trying to appeal to some unknown age group? Last I checked most all women have to use one of these products once a month from the ages of about 12 to about 50 or so. Speaking from my own experience I would rather keep whatever is in my pocket or bag on the down low and not have some brightly colored thing calling attention to what I might be experiencing that week.
I keep trying to image what happens in these little meetings where the color or design scheme is being discussed. How silly the conversations must be as they all try and sound very serious and highly informed about a tampon or pad.