I like to try the competitions food occasionally. I look to see if I can make improvements to my confectionery delights. Normally, I would never have even considered buying a baked good from Godiva because their prices are over the top, especially if you add on the over night shipping they require. I gave in this time because the above Belgian chocolate cake was on sale. I bit the bullet and ordered it. Turns out my flourless decadence tastes a whole hell of a lot better then theirs. And mine is truly flourless whereas Godiva's actually does contain wheat gluten. Mine isn't as sugary sweet as theirs. Nice to know I can blow the competition out of the water.